in shenzhen since 2010, bluetooth industry rapidly huge, bluetooth headset factory in shenzhen blossom everywhere, large and small, strength and size is also uneven. Such a large number of bluetooth legion, would lead to disorderly competition between bluetooth headset manufacturers in shenzhen, is a cause for concern. Low price, low quality of disorderly competition, let each manufacturer, launched a long war, fight. The results will be how? Each manufacturer is a free-for-all, a piece of confusion, can say, mostly small wounds, overwhelmed, a fly ash annihilate trend. To the end, where does that leave shenzhen bluetooth headset manufacturers?

Bluetooth headset industry is also along with our country's reform and opening-up and the development of market economy has developed rapidly, two domestic bluetooth headset profound changes have taken place in the market competition environment, degree of market competition is increasingly fierce, cruel in the region of the consumer market today, especially the new traffic rules published urging bluetooth industry competition between enterprises is heated. At the same time based on the national macroeconomic regulation and control and market supervision of market economy system of the old and new coexist, economic laws and regulations is not yet perfect, there are many loopholes, makes many enterprises in order to survive, in the competition by hook or by crook, cause the disorder of market competition. How as soon as possible with international market operation rules, regulate the behavior of our country enterprise market is an important subject. On the other hand, in the macro-control and market regulation, at the same time, new and old systems standardization degree is low, causing the vulnerability of economic management, law enforcement is difficult, the disorder of competition. Main manifestations are: big price war and lack of self-discipline; Counterfeit trademarks and goodwill infringement; The media of false advertising.

Seem to see a ray of dawn, the establishment of the bluetooth sig, expect can make use of effective control mechanism, suppressed shenzhen bluetooth headset industry's rapid expansion and disorderly competition. Bluetooth technology alliance one of its expectations and purpose, is able to have very good protection of intellectual property protection and communication. This is, of course, for small businesses to have a management industry standard of industry organization. Blindly complain of clones on the market with is useless, in the national administrative means under the premise of limited, how to breakthrough in technology, product application range, it is the key. Said the secretary general of the China bluetooth technology alliance is very sure, as soon as possible to have a China bluetooth bluetooth domestic enterprises really want alliance industry standards; Formulate quality license, counterfeit bluetooth products out of the market; Set up bluetooth laboratory, make inspection standard; To bluetooth brand construction, actively promote the bluetooth technology

What the bluetooth headset industry, how to get to? What are the feasibility scheme? Small make up goes something like this, to stick to the concept of quality first, bluetooth headset industry should focus on corporate brand manifests the enterprise strength, the thickness of the brand, brand culture and the emotion expression, and absorb the inertial integrated product brand marketing, training and reveal the fullness of the enterprise's brand. Product brand should be products, features, v. point products such as the concentration of carrier, brand the product function can't have too many memories, should be embodied the core value of the brand. To prepare two separate, on the other hand, the enterprise brand and product brand, product and brand. On strategy, want to macro plan as a whole, turabi and any errors are completely. Should be two kinds of brand name products and enterprises established at the same time, if the product brand and enterprise brand share, in brand awareness to a certain stage, its overweight feature vector will limit its brand assets rise, more conducive to the creation of a new architecture of the brand. And before the strategic and tactical decisions to make good attitude adjustment. First of all want to have patience, do the bench innovation is the most powerful weapon in the brand, to add new meaning to the brand. Between brands and consumers, there is some kind of \"lovers\" relationship you created a brand, consumers chose you, is equivalent to promise, if you change your brand connotation, and will change the corresponding consumer groups, is abandoned before consumers, your end is necessarily lose, so, the customer is always god, you to consumers for the soul and life of products, will be favored by consumers, violate consumer products, sooner or later will be anathema to consumers, this is the law of try to survive, but also the truth of enterprises to survive and grow.

Road in where? Answer: the road! Road in the foot is a good, specific how should go? Is the best bluetooth headset manufacturers policymakers thought topic. Hope after deliberation, policymakers can take out and fit, also a piece of pure land, bluetooth headset industry of shenzhen to real consumer recognition of products!